Clement Mok, Gaston Legorburu, Jason Turner and I had a conversation in Santa Monica today about what the new world of marketing is going to be like.
The most exciting part of the conversation is when we discussed this idea of Agency 2.0. The basic idea being that there is a new breed of agency out there, that takes all of the good from Agency 1.0 and marketing fundamentals, but turns everything else on its head. I know this requires more detail than I can offer in this post, but I am sure it’ll make a lot of sense very soon as we come out with messaging on the topic.
Part of Agency 2.0 is this notion of Agile Marketing. If you are familiar with the tenets of Agile software development, then think about the same ideas applied to marketing. These tenets include such things as: working in small iterations, working collaboratively, continuous validation of what is high value, elimination of risk, elimination of waste and many more things that make Agile processes much more powerful than existing processes.
This is cool stuff! I can’t wait to be a part of making it real.